INSPIRED BY ANCIENT EGYPT.... the birth place of "attars", the natural oils of plants, flowers and woods. ATAR GOLD is a leader in creating the latest innovations in "green science" technology. First we created an extraordinary, alcohol, oil & phthalate free natural fragrance that responds to your body’s chemistry. Made with signature serum base called "Velvesilk" featuring 24K gold that glides over your skin like silk with leading notes of organic sandalwood, bergamot, and black pepper that creates either a spicy, woody or fresh and powdery scent depending on your body chemistry. OUR LATEST INNOVATION - PHYTO-LUX Hair Care Essentials featuring our proprietary PHYTO-LUX COMPLEX made with pure colloidal gold, moringa oil, plant stem-cells and Egyptian Blue Lotus.